Sound

who we are

BACK IN THE DAYS, the most powerful queens and kings were not only advised by smart and loyal ministers. On each court, there was a jester who spoke the truth. Inspired the emperor. And helped the ministers to communicate difficult messages.

NOWADAYS, we are modern jesters. Consulting that is not business as usual. Ideas that matter and make a difference. Always communicating in a charming and empathic way. As a client, you will experience the difference when working with us, and see it in the impact.

We enable leaders to break old patterns of thinking and acting. We inspire, challenge, and transform current thinking with daring ideas and the will to make them happen.

We tear down the laws of old industries, technological limits and cultural habits to create the truly unseen.

We don’t think 10%. We think 10x.

We are honored to have a strategic partnership with McKinsey & Company. Jointly we can offer our clients the best of both worlds.